Why Testing Foundation On Your Hand Is A Bad Idea

WP_000247Years of walking out of shops and beauty closets with the wrong shade of foundation have taught me that just because a makeup color blends seamlessly on the back of your hand, that doesn’t mean it’s the right match for your face. And now I have scientific proof why! I dragged myself to the Hollywood & Highland mall/tourist trap yesterday morning because the huge Sephora emporium there was demonstrating their new Sephora + Pantone Color IQ—a cutting-edge technology that promises to help you choose the right shade of foundation without even having to swatch a product on your face. How do they do it?

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